![]() Consumer Behaviour and Food Marketing – AEB 41 8 Group consumption Purchase based on some group influence processFamily expendituresCompany purchasesMineral waterĩ. Consumer Behaviour and Food Marketing – AEB 41 7 Involuntary consumption Unavoidable consumptionPetrol for the carTelephoneRepair of roads (social form, public goods)…Choice between brands?Tab waterĨ. Consumer Behaviour and Food Marketing – AEB 41 6 Repetitive consumption Frequent purchase(Low price)Little conscious attentionLow involvementExperience goodsSugar at the supermarketħ. Consumer Behaviour and Food Marketing – AEB 41 5 Important purchases Product purchased for the first timeInfrequently purchased productsTime and effort to chooseLittle experienceHigh involvmentGoing to a new restaurantĦ. Consumer Behaviour and Food Marketing – AEB 41 4 Types of consumption Important purchasesRepetitive consumptionInvoluntary consumptionGroup consumptionĥ. ![]() Consumer Behaviour and Food Marketing – AEB 41 3 What determines food choice? There are three types of influences on preference and choices for food:Characteristics of the productCharacteristics of the individualCharacteristics of the environmentĤ. consumer behaviour can be defined as the behaviour that consumers display in searching for, purchasing, evaluating, and disposing of products and services that they expect will satisfy their needs. ![]() ![]() Consumer Behaviour and Food Marketing – AEB 41 2 Models of Consumer Behaviour Types of consumptionPurchase paradigms Modelling food consumption behaviourMost of the topics of this lecture are covered by East (Chap. Consumer Behaviour and Food Marketing – AEB 41 1 Models of Consumer Behaviour Week 2 – 17 January 2003Ģ. ![]()
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